The 7 keys to building positive relationships
Building positive relationships can go a long way to improving our emotional wellbeing and our general quality of life. Sometimes this is easy and we just “click” immediately with someone. Sometimes, however, it takes a bit of work and when this is the case, it helps if we understand the basics of what underpins positive relationships between people. The seven principles I’m going to outline here are influenced by the work of Robert Cialdini, whose theory of influence is based on six key principles: reciprocity, commitment and consistency, social proof, authority, liking and scarcity. It also incorporates lessons I have learned from broader study and my experience of life in general.
After many years, Cialdini identified a seventh principle of influence, which he called "the unity principle"and which basically said that the more we identified with someone else, the more that person could influence us (and vice versa). To be honest, I personally just see this as another way of describing the importance of liking between individuals.